Where Design Enables Purpose & Innovation Drives Change.
Design Centered Co. is your trusted partner in crafting strategies and experiences that deliver impact centered transformation.
Projects
Services
Design Led Impact
Drive Strategic Transformation
Optimize User Experience
Enable Team Innovation
Enable businesses to navigate change and unlock growth by aligning innovative strategies with actionable solutions.
Empowers businesses to align strategy with action, driving innovation, growth, and industry leadership.
01
Design Led Impact
Create purpose-driven innovation and deliver sustainable solutions that make a lasting impact.
02
Drive Strategic Transformation
Enable businesses to navigate change and unlock growth by aligning innovative strategies with actionable solutions.
03
Optimize User Experience
Empowers businesses to align strategy with action, driving innovation, growth, and industry leadership.
04
Enable Team Innovation
Equip your teams with the tools, insights, and strategies they need to enhance creativity, collaboration, and deliver meaningful impact.
People
Collaborating to Drive Success Together
Urooj Queshi
Founder & CEO
Saad Qureshi
Director, Client Services
Fiona Westin
Senior Associate, Research and User Experience
Michael Lelli
Senior Associate, Service Design & User Experience
Mission
Ideas for Impact
We’re incredibly good at designing experiences for humans. But we take our work one step further by focusing on solutions to address today’s biggest challenges using an approach that unifies purpose, people, and process.
We call this approach Impact Centered Design
