Purpose

Most people can relate to the experience of going on a scenic holiday and coming back with beautiful memories and awkward “selfies”. What if there was a better way? Especially on special trips, such as a destination proposal or a 10 anniversary college union? These were the types of questions that our client, a technology start-up, set out to answer and then build a solution to address a niche market need.

People

Building on the hypothesis that a local photographer nearby could help a visiting traveler take home more than just a memory, we set out to understand the two sides of a consumer marketplace. Leveraging social media platforms and strategically designed landing pages, we built a pool of users representing both the photographer and the client to identify market opportunities that were ripe for a digital solution.

Process

Working in an Agile environment, with a research - design - development cycle, we worked iteratively: engaging users and gathering insights; translating them into prototypes and testing them; and building a feature list that would lead to, first a limited alpha release, then beta on the success of the alpha, and finally a Version 1.0 with an established user base and a revenue model.