Nutritious food is a human right and yet it is a luxury that can be out of reach for many even in Canada's capital, Ottawa. Looking to the future, our client, a local not-for-profit organization and a food bank, wanted to develop a strategic plan to best serve their clients and also build healthier, more connected neighborhoods through good food, innovation, and challenging systemic inequalities in society. 


We engaged a cross-section of users in the clients catchment area, community partners, and stakeholders to understand the scope of required strategy. To better understand each group's needs and uncover opportunities we brought the voices of those in need of care and support, staff and volunteers, actual neighbors, and individuals and organizations with resources to enable ideas.


Through Service Design we guided the creation of a strategy to address the needs of clients and other community stakeholders, and reflected the values and capacity of our client to deliver.  We conducted primary research through one-on-one client interviews, focus groups, and facilitated discovery sessions to draw out deeper insights. Through ideation sessions we focused on priority areas and prototyped service models to test with actual stakeholders and clients.

Value delivered

Design led, community centered Strategic Plan that inspires, equips and empowers community members to work towards justice and wellbeing for those most vulnerable.

Theory of Change that maps the path to impact and identifies milestones along the way.

Community engagement report detailing research methodology, client and community personas, and important takeaways for the Board of Directors. The report supports decision making by advocating as the voice of the community.

Ready to create impact?

Contact Us

Urooj Qureshi

Principal, Design Centered Co.

"My team and I look forward to having the opportunity to guide your organisation deliver value."

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+1 613-663-2930