Why User Research Matters for Digital Product Teams: 5 Best Practices to Delight Users

User Research professional reviewing whiteboard

Imagine spending months building a cutting-edge app or website, only to launch and realize your users don’t actually need—or even want—the main features you’ve been working on. It’s a discouraging scenario, yet it happens all the time when teams skip user research. No matter how innovative you think your idea is, it must address real-world […]