Designing for Humans and Algorithms: Finding Balance in the Dual Web Era

UX Design Agency and Innovation Strategy Consulting

I recently came across a LinkedIn post suggesting that we should deprioritize designing for humans and instead adopt an AI-first approach in our web design strategies. As someone who values user-centered design, this perspective sparked my curiosity to explore the topic more deeply. The way people discover and consume content online is changing quickly. For […]

Unlocking the Power of Local LLMs for UX Research

Local AI deployment

Picture this: You’re working on a new design, and you remember conducting similar research months ago. You know those insights exist somewhere in your files, but recreating those findings means digging through folders, hoping you remember the right keywords, and piecing together fragments from different projects. This scenario plays out for designers and researchers all […]

Amplifying Your Nonprofit’s Mission with Digital Tools and Strategies

NGO in digital transformation

The nonprofit sector worldwide is grappling with rising demands, shrinking resources, and changing expectations from funders, partners, and the people they serve. Organizations are being asked to do more — and to prove their impact more clearly — than ever before. In Canada, the picture is no different: Statistics Canada (2022) found that nonprofit revenues […]

AI Personas and Prompting as a Design Tool

ai created persona

For designers working in digital product development, creating personas has long served as an essential exercise for understanding and empathizing with target users. These fictional profiles help teams maintain focus on user needs throughout the design process. Recent advances in AI technology are transforming how we leverage personas, creating opportunities for more dynamic and interactive […]

Design Thinking: Why Leaders Who Ignore It Are Sabotaging Transformation

Design Thinking for Digital Transformation

In today’s rapidly evolving digital landscape, organizations face a profound disconnect. They articulate bold digital transformation visions in boardrooms, yet struggle to translate these aspirations into tangible business outcomes that create meaningful impact. This gap isn’t just costly—it’s existential. The organizations that thrive in today’s complex environment aren’t necessarily those with the most resources or […]

The Great Design Disruption: How AI is Revolutionizing Product Teams

AI led business transformation

“Our product teams look nothing like they did three years ago,” explained the Global Head of Digital at a multinational financial services corporation during a recent industry conference. “We’ve reduced our permanent product staff by 40%, yet our velocity has doubled. The AI revolution isn’t just changing our tools—it’s fundamentally reshaping our organizational structure.” This […]