At Design Centered Co., digital transformation isn’t just a service we offer—it’s embedded in our DNA. This commitment led to the creation of Impactor App, a groundbreaking idea management and team collaboration tool. Born from our firsthand experience as a UX and digital transformation agency, Impactor App bridges the gap between strategy and delivery—a critical issue we observed in the organizations we work with.
Background and Context
Challenges
1. Lack of Existing Market Solutions: There was no single tool available to solve the alignment problem. Organizations often relied on a fragmented patchwork of platforms, creating an untamable digital footprint and inefficiencies.
2. Universal Adoption: To be effective, the solution needed to resonate with diverse teams across organizations, from leadership to delivery teams. Achieving this required extensive research and iteration.
3. Defining the Right User Journey: Through direct interviews and user research, we needed to understand how teams operate, identify pain points, and craft a user experience that would drive meaningful change.
Solutions
Digitizing Expertise:
Recurring patterns from design projects were analyzed to identify key practices for codification. Workshops and brainstorming sessions distilled these into features that foster inclusivity, collaboration, and psychological safety. The result is a scalable solution that empowers teams to align and achieve impactful outcomes.User-Centered Design Process:
Interviews, surveys, and observational studies uncovered challenges between leadership and delivery teams. Insights informed journey maps and prototypes, refined through iterative testing to enhance usability. This ensured Impactor App is intuitive and effective across diverse contexts.Streamlined Collaboration:
Tool audits revealed gaps and redundancies in organizational processes. Using this analysis, the platform was designed to integrate seamlessly with existing tools, reducing complexity and boosting efficiency. Usability testing validated Impactor App’s ability to enhance collaboration and alignment.
“ The structure that Impactor gives to brainstorming is very helpful, while not limiting ideas. Prompts can be as wide or as narrow as desired, and the anonymity of submissions allows for your whole team to participate, not only the outgoing members. “
Benefits and Outcomes
Impactor App delivers alignment, fosters cultural transformation, and equips organizations with the tools to succeed in digital transformation initiatives.
- 80% Faster Decision-Making Impactor App reduced the time from ideation to decision-making by 80%, enabling teams to move from brainstorming to actionable outcomes with unprecedented efficiency. This acceleration helps organizations adapt quickly and maintain a competitive edge.
- Winner of the Disruptor Award Recognized for enabling better collaboration in hybrid environments, Impactor App won the prestigious 2024 Disruptor Award. It provides teams with the tools to stay aligned, productive, and engaged, setting a new benchmark for team collaboration.
- Improved Participation and Equity By transforming group dynamics, Impactor App ensures every participant’s voice is equally valued. This equitable approach enhances contributions, fosters inclusion, and drives superior collaboration outcomes for diverse teams.
“ Compared to a brainstorming board with sticky notes that can quickly become disorganized, Impactor allows you to return to your ideation at any point and know where you left off. “
